Adherence to European data protection law:
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
The way Google Analytics works:
Google will use this information on our behalf to evaluate your use of our website, to compile reports on your activities within this online offering and to provide us with other services relating to the use of this website and the Internet. The processed data may be used to create pseudonymous user profiles of your use.
Anonymization of your data:
We only use Google Analytics with IP anonymization enabled. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser will not be merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly; you can also prevent Google from collecting the data generated by the cookie and related to your use of our website and Google from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information about data use by Google, setting and opposition possibilities can be found on the web pages of Google: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when using websites or apps of our partners"), http://www.google.com/policies/technologies/ads ("Data usage for advertising purposes"), http://www.google.de/settings/ads ("Manage information Google uses to display advertisements").